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News Article
4 October 2024
The words of Africa are a treasured heritage and repository of traditions and culture, passed down, generation to generation, by mouth, parent to child, friend to friend, grandparent to grandchild, for centuries. One such word is ‘imvelo,’ today used by the Ndebele people, whose ancestors were Zulu. It means ‘nature,’ so it’s no surprise that it’s a word that has survived the passage of time, given the quite remarkable abundance of natural beauty in southern Africa, and the importance of the natural world to all Africans.
It’s also the name of a set of Zimbabwean safari lodges, the Head Guide of which we’re speaking to today. Vusa Ncube leads Imvelo’s guiding team, a job role that tells only a small fraction of his amazing story. First, though, let me tell you a little about Imvelo as a company. Today, the group boasts 4 lodges in and around the Hwange National Park – Zimbabwe’s largest natural reserve – each one with a different unique selling point. These are not the super plush, hot and cold running everything camps of neighbouring Botswana. Instead, they’re authentic bush experiences. Don’t worry, you’re hardly going to be slumming it in an Imvelo Lodge, a quick Google of which throws up image upon image of gorgeous polished teak furniture, 4-poster beds and thatched chalets.
There’s Bomani Tented Lodge, which overlooks the magnificent Ngamo Plains, home to birds and game so numerous you’ll struggle to count. There’s Camelthorn, a remote forest lodge that serves as Imvelo’s crown jewel. There’s Nehimba, which overlooks a watering hole, a place where enormous herds of elephant come to sate their thirst. And there’s Jozibanini, Imvelo’s wilderness camp in Hwange’s remote southern region, a place for the true adventurers and lovers of the wild.
One of the unique things about Imvelo’s philosophy is that many of their camps are built on communal land and the projects look to actively involve the people who live and subsist in the areas of the park where the lodges are situated. In the week that I’m talking to Vusa, a couple of white rhino have been translocated from a different part of the country to a sanctuary on communal land in the park. This is a huge undertaking – another two were translocated a couple of years ago – and its aim is to both introduce these magnificent creatures back into the ecosystem, but also to enable the local community to profit from their presence. 40% of the revenue from the project goes directly back into the community in the form of gate fees, plus it’s a way of creating a system whereby humans and animals can coexist peacefully.
This hasn’t always been the case in Hwange, with game often proving the source of community resentment. Big cats kill cattle – a form of currency in the area – and elephants often trample and destroy vital crops. Imvelo has introduced community vegetable gardens that aim to alleviate this problem, allowing locals to grow crops to sell directly at market – and even to the lodges themselves. It’s about diversifying the crops, so that if a single crop is destroyed, there are others to replace it.
There’s no one who better embodies Imvelo’s dedication to the local community than Vusa, an overwhelmingly positive presence on my Zoom screen and whose rise up the company ranks is a fabulous story. ‘I grew up in a small village in the south eastern corner of the park, a village of subsistence farming with one school and where people work the fields,’ he says. Working the fields, though, is hard, on account of the dry Kalahari soil. ‘It’s a tough place to farm and raise cattle, so I did my primary education there before moving 60 kilometres away for secondary education, before another move to a city where I realised I wanted to get involved in tourism.’
That’s where Vusa’s story gets a little…serendipitous. In 2011, he was driving through his village when he stopped and chanced upon one of Imvelo’s Directors, Butch. Vusa told Butch that he was ‘planning the next stage of my life,’ at which point he was told that there may be a job for him. ‘Being young and stupid, I never followed up.’ Butch was not to be denied, though, and a couple of months later he sent another message telling Vusa to come to the camp – literally when Vusa was around the fire having dinner – so he packed up his things, made the journey, ‘and that’s how it all started.’ From there, Vusa worked everywhere, from the rooms to the kitchens to the laundry, soaking up every aspect of hospitality as he did so.
‘I always had in the back of my mind that I wanted to be a guide,’ which, by the way, requires up to a decade of training in Zimbabwe, ‘and, one day, Butch gave me a book on birds. This was my opportunity, so I seized it and, a while later, Butch said he wanted me to be a guide.’ Vusa’s training and licences were paid for and, much studying later, he gained his guiding proficiency licence in 2023. Now, he runs a team of fellow guides, although ‘managing people can be trickier than managing wildlife,’ he chuckles. ‘But we’re a well-oiled machine, I know everyone’s strengths and weaknesses, I’m Head Guide but I’m not hierarchical, and I think you can see that at all of our lodges.’
This is where Imvelo – and Vusa – go full circle. Now it’s Vusa who’s training up local men and women (‘we want to get more female guides in the future’), instilling in them the importance of coexisting with nature. ‘I used to resent the animals that destroyed our livelihoods, much like the people I train, but now my family and theirs are supported by those same animals. That’s our full circle story.’ An amazing 80-90% of Imvelo’s entire team is local to Hwange and the company takes the time to train people up from scratch. ‘Yes, people may pour white wine into a red wine glass, but that’s part of the process. We’re different in that sense.’
It’s pretty obvious that Imvelo are serious when it comes to community projects. Aside from the rhino and the veg gardens, the company has established mobile clinics for thousands of people who have never had the chance to see a dentist or optician in their lives – Smile and See, a school feeding programme, wells to alleviate the problem of dry years and a lack of surface water in the park, and incentives for both students and teachers to come to school. ‘Imvelo has created a model where people want to work for them. They see that it’s tourism that brings employment to our villages and they see that Imvelo will develop them. It’s amazing, really.’
And it is. To think that Vusa, the guy who used to resent those very same animals that now provide a livelihood to so many, is now training the next generation of Zimbabwean guides is quite a thought. He is, I suppose, a testament to Imvelo’s dedication to their little slice of national park paradise, a living embodiment of their philosophy and a great advert for how they walk the walk. With Zimbabwe of growing importance and interest on the international safari stage, Imvelo – and Vusa – seem the perfect companions for your next trip into its wild lands.
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